A Whole New Mind: Why Right-Brainers Will Rule the Future |  | Author: Daniel H. Pink
Publisher: Riverhead Trade
Category: Book
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Rating:  295 reviews
Media: Paperback
Edition: Rep Upd
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 5.9 x 0.6
ISBN: 1594481717
Dewey Decimal Number: 153.35
EAN: 9781594481710
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| • | ISBN13: 9781594481710 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
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Product Description
The paperback edition of Daniel H. Pink's groundbreaking book, A Whole New Mind. Described by reviewers as "an audacious and powerful work," "a profound read," "right on the money," and "a miracle," the book reveals the six abilities individuals must master in an outsourced and automated world. Several publications named A Whole New Mind one of the best business books of 2005. It is now being translated into 12 languages -- and will appear across Europe and Asia in 2006. For this updated and expanded edition, Pink has added dozens of new tools, tips, and exercises to help individuals and organizations sharpen their right-brain capacities. Find out why Thomas L. Friedman, author of the mega-bestseller The World is Flat, calls A Whole New Mind his "favorite business book."
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Showing reviews 1-5 of 295
 A whole new way to see the world December 8, 2009
Makayla Dickerson
173 out of 174 found this review helpful
A Whole New Mind is written for those who are looking for a whole new way to see the world and engage their brain. The book starts with a historical narrative outlining four major "ages":
1. Agricultural Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizers)
The fourth stage is where Pink focuses on how people and businesses can be successful. Pink references three prevailing trends pointing towards the future of business and the economy: Abundance (consumers have too many choices, nothing is scarce), Asia (everything that can be outsourced, is) and Automation (computerization, robots, technology, processes).
This brings up three crucial questions for the success of any business:
1. Can a computer do it faster?
2. Is what I'm offering in demand in an age of abundance?
3. Can someone overseas do it cheaper?
When these questions are present, creativity becomes the competitive difference that can differentiate commodities (and YOU are a commodity, too). Pink outlines six essential senses:
1. Design - Moving beyond function to engage the sense.
2. Story - Narrative added to products and services - not just argument. Best of the six senses.
3. Symphony - Adding invention and big picture thinking (not just detail focus).
4. Empathy - Going beyond logic and engaging emotion and intuition.
5. Play - Bringing humor and light-heartedness to business and products.
6. Meaning - Immaterial feelings and values of products.
Pink makes the argument that we all need to incorporate more empathy and play into our lives because it enables one to relax, enjoy life more and engage the unused capacity of one's intellect. He makes a strong argument that our society pigeon holes us into thinking a certain way and approaching life without the tools we really need to enjoy it and get the most out of it. The book is full of useful tips and strategies in addition to a call to action in your own life.
Emotional Intelligence 2.0 is another great book that I just finished and think you'll like.
Superb, a must read for all professionals August 17, 2005
B.Sudhakar Shenoy (India)
17 out of 21 found this review helpful
This is a book that can make a huge difference to our personal and professional life, irrespective of what we do for a living. The world so far was dominated by L-centred professionals or those whose who predominantly excel in using the left side of the brain. The admission tests to get into the best of today's professional courses test our analytical, arithmetic and verbal skills. The good news is that we have done well so far. But the bad news is that in the industrial age followed by the information we have utilised only one half of our brain, that is the "left". Welcome to the conceptual age which demands our "right" and rightfully so.
The author first explains the functioning of the human brain , its left and right sides and what they stand for, in a very simple and non jargon approach. His personal understanding of the functioning of the brain using the fMRI scan technology may appear over simplistic to a well trained medical professional or psychologist. But the information is sufficient to guide us through the subsequent chapters that fully engage both the sides of the brain.
We now live in an era of abundance (the wide range of goods at rock bottom prices at the neighbourhood shopping mall), Automation ( computers take over repetitive jobs) and emergence of Asia ( off shoring of white collar jobs at fractional costs). Today's products and services are an outcome of sequential, analytical and logical thought process of the L-centred professions.
To succeed in the next age which is conceptual, we need to wake up and kick start the right side of our brain argues the author. For example we need abilities to synthesise not just analyse. Synthesis is the ability to assemble the parts and see the whole thing while analysis is the ability to focus on specifics. The conceptual age needs high concept and high touch, a combination of right side capabilities along with the left side strengths. These then become the winning combination to differentiate, add value and succeed.
The author lists six senses or essential aptitudes - Design, Story, Symphony, Empathy, play and Meaning that are the basic ingredients of the conceptual age. A chapter for each and a good reference list ( titled portfolio section) includes books and web sites that provide us with rich source of information for further study.
The examples quoted under every topic are simply great. To cite one such example in the chapter on Story :
The queen died. The king died.
The queen died and the king died of a broken heart.
The first line conveys a fact. The second line conveys a story and we can feel the love. Stories combine context and emotion and appeal to our hearts. Unfortunately, most professionals focus on facts. Doctors interrupt patients on an average once in 23 seconds looking only for clinical data. But if they listen to the patients' stories, the context and emotion can make a big difference, in addition to the facts.
Another good example is Design. Design is the process of bringing new forms that the world has never seen. It is a combination of utility and substance. The CEO of a major car manufacturer claims that his company is in the art business and transportation is incidental. Design schools are the ones that can transform our products into things of joy. No wonder this profession has started gaining so much attention even in countries like India. ( Please refer to my review of the book " The Tipping Point" by Malcolm Gladwell. I am glad that my daughter has since chosen a course on Accessory Design and I am now able to appreciate her wisdom!)
The message is clear. The professional of the future is one who can appreciate the finer aspects of life that includes beauty, meaning and happiness.
I enjoyed every moment of this book. Guess whom I am gifting it to ?
Why right brain people MAY be in demand in the future March 11, 2006
John C. Dunbar (Sugar Land, TX United States)
8 out of 9 found this review helpful
I enjoyed reading this book and learned much from it. The author gives a lot of examples and references to his points. He believes that the right-brained people (creatives) will ascend in importance and left-brained people (accountants, programmers, MBA's) will descend because their information processing skills will be offshored or computerized.
I don't think it will be the big shift that he claims but I do believe that he is making an important series of observations and predictions. I don't think we'll make a large shift because the left-brain functions are required to generate much of our GDP and that currency and wage fluctuations will equalize how much we do and how much is offshored.
I highly recommend this book. It is a fast and easy read. Please visit the web sites that he lists in his exercises at the end of most chapters. I found them quite delightful.
John Dunbar
Sugar Land, TX
Whole New Mind Blowing - Must Read and Do July 6, 2005
Umesh Vyas (New Delhi, India)
20 out of 26 found this review helpful
I am associated with 2 of threats mentioned by Daniel Pink, Asia and Automation. I work in India, and work with Outsourcing including software development and Business Process Outsourcing. And I can strongly identify with the solutions - particularly - Story, Symphony, Play, and above all Meaning.
This book identifies Mega-Trends very well and offers deep and meaningful solutions. It challenges the traditional focus on linear, analytical, reductionist thinking and brings forth the need to holistic, lively, and value driven approaches.
I have experienced some of the dilemmas listed and unconsciously experienced some of the solutions.
I also find an echo of Eastern spritualism and philosophy in this book. Krishna, the teacher in Gita, comes to mind as a good reference for Play, Story, Symphony and Meaning.
This book is timely, enjoyable, relevant, and very applicable.
A Must Read and a Must Do for all of us preparing for a "Flatter World"
Exciting Mindset September 14, 2005
Sandy Reeder (Illinois)
9 out of 11 found this review helpful
A Whole New Mind by Daniel Pink is an extraordinary book. Finally we are admitting that intelligence, performance, and yes--even success--can be achieved by those who appear to be more creative than academic. Pink goes to great lengths to explain his position relative to the kind of successful worker Americans must become in order to avoid being unemployed. Even better, Pink includes sections called Portfolios where the reader is given suggestions for ways to strengthen his/her "whole new mind."
Showing reviews 1-5 of 295
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