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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition  The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Author: David Meerman Scott

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Influence: The Psychology of Persuasion (Collins Business Essentials)  Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini

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How We Decide  How We Decide
Author: Jonah Lehrer

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The Black Swan: The Impact of the Highly Improbable  The Black Swan: The Impact of the Highly Improbable
Author: Nassim Nicholas Taleb

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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)  Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)
Author: Patrick Lencioni

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How The Mighty Fall: And Why Some Companies Never Give In  How The Mighty Fall: And Why Some Companies Never Give In
Author: Jim Collins

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Do More Great Work: Stop the Busywork. Start the Work That Matters.  Do More Great Work: Stop the Busywork. Start the Work That Matters.
Author: Michael Bungay Stanier

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Strengths-Based Leadership  Strengths-Based Leadership
Authors: Tom Rath, Barry Conchie

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The First 90 Days: Critical Success Strategies for New Leaders at All Levels  The First 90 Days: Critical Success Strategies for New Leaders at All Levels
Author: Michael Watkins

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The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You  The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
Author: John C. Maxwell

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